A l'Oréal Paris Germany Shopping EvenT
Brief
Provide customers a premium L'Oréal experience that is entertaining, helps drive awareness of the four core categories (Skincare, Make-up, Haircare and Men Expert) and guides customers to use L'Oréal products differently.
INSIGHT
Beauty brands can connect with their target audience by partnering with influencers to create authentic and relatable content that resonates with their followers. This can help to build trust and credibility, and reach a wider audience.
SoLUTION
A entertaining and interactive Social Commerce video event experience, combining expert knowledge and handy beauty tips & tricks from 4 top influencers and 4 beauty professionals, hosted by TV host and L’Oréal Paris Brand Ambassador Rebecca Mir.
SHoppable video experience
Beauty Secret is a fashion show hosted by Rebecca Mir, model and L’Oréal Paris Brand Ambassador. The show teams up a beauty influencer with a beauty professional for each of the 4 product categories (Skincare, Hairstyle, Make Up & Men Expert)
FREEVEE 45s TVC
To amplify the reach of the campaign, We have produced a 45s film to be broadcasted on Freevee, Amazon’s premium free streaming . To do this, I write the script, produced it along with Umlaüt Films and created all on-screen motion graphics.
My role
I’ve pitched this campaign to L’Oréal Paris Germany in June 2023, worked closely with Umlaüt Films and the director, Bastian Kuhn, to fine tune the creative concept and the script, created the content art direction as well as the show’s visual identity including the logo and all on-screen motion graphics and oversaw the shooting in Düsseldorf and the post production.
