📱Samsung Galaxy Z Flip5 and Fold5 UNPACK
Brief
Our project focuses on launching the Samsung Galaxy Z Family in Italy, introducing the latest generation of Samsung foldable smartphones. The challenge we faced was helping Samsung stay ahead in the competitive Foldable Smartphone Category. We aimed to offer a unique, impactful, and tailored advertising solutions.
INSIGHT
Samsung faced a significant challenge in retaining its top position in the highly competitive Foldable Smartphone Category. Traditional marketing methods were no longer sufficient to effectively engage the target audience, which primarily included millennials and Gen Z individuals. Our insight was that innovative marketing strategies were essential to adapt to this changing landscape while capturing the attention of these younger generations. This insight formed the foundation of our strategy.
SoLUTION
The centerpiece of our solution was the inventive "Live Shopping" experience. This interactive event featured the famous national Radio Host and Podcaster, Gianluca Gazzoli, unveiling the new devices, including a new smartwatch and tablet. The Live Shopping experience provided customers, ranging from millennials to Gen Z, with an engaging platform to explore and understand the products in an unprecedented way.
Voice of customer
“I really love Amazon Ads' ability to understand in-depth our local needs, developing ad hoc localized custom solutions tailored to our marketing goals. This is Customer Obsession.”
MX Marketing Director - Samsung Italy
Behind the scene
